Summary
Direct delivery of moisture from the previous campaign, and taking over the agency and advertiser’s request to take the concept of genderless beauty
It was intended to give a dramatic impact through the tone and manner setting of more upgraded characters and the difference in visuals in the early and late stages of the video.
In fact, we had to plan clearly between what to implement in the set and what to implement in CGI, so we had several pre-shoot meetings with the staff, and as a result, we actually had an early tunnel acceleration representation and water texture 3D
As a result, it was possible to efficiently produce a wall water reflection photograph at the filming site and a wide full-shot set in which water droplets fell in the second half.
- Title
- LIKEWISE supercharge cream & cream
- Director
- AERY LEE
- Client
- KOLON INDUSTRIES
- Agency
- ADQUA
- Creative Director
- Lee Bora
- Production
- MAT production
- E.Producer
- Kim Yongmin
- Producer
- Andongho, Jeong Saebyeol
- A.Director
- Son Hyun-joo
- DOP
- Choi Moon-yong
- Lighting Director
- Noh Hee-bong
- Production Design
- Jeon Mingyu
- Edit
- Jeong Yu-ri (Giant Step)
- CGI
- 2D Jeong Hye-jung / 3D Cho Sung-bin ELIOT()
- NTC
- Ahn Eun-jung (Submarine9)
- SOUND
- Jung Seung Hwan (Stone Sound)