Summary
The project was intended to make the video fun by adding wit to the content of a new mobility service that relieves daily inconvenience.
In the first half of the video, the actors who act in each situation show the fun atmosphere of the entire video
In the second half, using the graphic elements of the shirkle application ui, the shirkle vehicle was expressed as if it were running on a graphic road to clearly show the identity of the shirkle as a mobility service.
Even in the music production stage, the service name was intentionally put in the second half like a single instrument so that it was memorable.
- Title
- Hyundai Shucle
- Director
- AERY LEE
- Client
- Hyundai Motor Group
- Agency
- INNOCEAN worldwide
- Creative director
- Kim Sohee
- Production
- A.P.C
- E.Producer
- Lee Seung Geun
- Producer
- Kim Hani, Kim Sungsu
- DOP
- Nam Hyun-woo
- Lighting Director
- Noh Hee-bong
- Production Design
- Lee Areum
- Edit
- Kim Yongjae (Smiles)
- CGI
- Moon Geun-mo, Lee Hae-ryeong (Giant Step)
- NTC
- Ahn Eun-jung (Submarine9)
- SOUND
- Jeon Il-ho (King Kong Sound)