Summary
A purple night with the purple color of the product package, and a work that tried to bring out the comfortable and emotional feeling of the copy itself.
I wanted to show the product comfortably through the usual daily evening to night, not the cliché “Rolling on the bed” that always appears in the advertisement for the Overnight product. Actress Kim Tae-ri’s natural acting was added to it, allowing the work to be completed.
- Title
- Good feelin / Wearing Overnight
- Director
- AERY LEE
- Client
- Yuhan-Kimberly
- Agency
- SM C&C
- Creative director
- Shin Jaehoon
- Production
- Purple Cow 515
- E.Producer
- Kang Jung-seok
- Producer
- Lee Dong Hyun
- A.Director
- RYU JIN A
- DOP
- Lee Jong Wook
- Lighting Director
- Noh Hee-bong
- Production Design
- Jeon Eun-jung
- Edit
- Kim Hye-won (Post Tailor)
- CGI
- Na Seung-hee (GiantStep)
- NTC
- Ahn Eun-jung (Submarine9)
- SOUND
- Hong Seong-rae (Stone Sound)