No.1 sanitary pad on Amazon, Lael
When I first suggested a commercial,
He said he would exclude fake lies such as blue blood and refreshing expressions of innocent women in their 20s wearing white pants, which were dealt with in previous sanitary pad advertisements, and was able to make it thanks to the agency and advertiser who accepted the offer.
I thought a lot about how to make the truth that’s uncomfortable to see and make it visually stylish
In showing the advantages of excellent products, we tried to approach them neatly according to the facts with rational expressions rather than emotional expressions.
The setting of the test that takes place on the conveyor belt came out after thinking about it
To show it not too cold, the product’s package color, the combination of green and wood, was set to look good.
- No.1 sanitary pad on Amazon, Lael
- AERY LEE
- Rael Korea
- Creative Director
- Kwon Young-chan
- MAT production
- Kim Yongmin
- Kim Young-jin
- Shin Ji-ho
- Lighting Director
- Noh Hee-bong
- Production Design
- Jeon Eun Jeong, Jeon Mingyu
- Kim Eun-hye (Editor's group)
- Oh Sung Yoon, Lee Ji Eun (RGB)
- Kim Gun-ryul (Color graph)
- Hi Joseph, Han Sua (Keats Seoul)