Summary
Due to the nature of the campaign, we often use red colors from actor’s clothes to background and products
Among them, the process of finding the best red color was more important than anything else.
After a few tests, we found the best combination of red outfits and red paint in the set background
Unlike conventional thin crackers, the seed test was also conducted several times so that the sand-type products with cream in the middle could be chewed well. Along with this preparation process, it was a project that could be completed well with the veteran acting of the actor on the set.
- Title
- 2021 RITZ Cracker
- Director
- AERY LEE
- Client
- Dongseo Food
- Agency
- FCB IB
- Creative Director
- Song Soo-hwan
- Production
- Junpasang
- E.Producer
- Kim Kyung-hyun
- Producer
- Kim Soo-hyun
- A.Director
- Son Hyun-joo
- DOP
- Lee Jong Wook
- Lighting Director
- Noh Hee-bong
- Production Design
- Ahn Hyun-kyung
- Edit
- Ko Ji-wook (ELIOT)
- CGI
- Jung Hye Jeong (ELIOT)
- NTC
- Cho Junhyung (ELIOT)
- SOUND
- Hong Seong-rae (Stone Sound)