Summary
The advertisement was intended to convey the message that it works in the world to make tires that withstand such extreme situations by comparing the extreme weather and terrain of our country to the world’s attractions. Filming took place across sets and locations for a total of three days.
We showed the vast location of Korea with various cuts
In order to effectively show the technical skills of the product, it was a project that worked hard to closely shoot tires through several camera rigging tests in advance.
- Title
- 2022 Kumho Tire
- Director
- AERY LEE
- Client
- Kumho Tire
- Agency
- TBWA Korea
- Creative Director
- Lee Jihoon
- Production
- Ohska
- E.Producer
- Kang Woo Jin
- Producer
- Hong Moon Ki, Kim Ju Yeon
- D.O.P
- Choi Moonyong, Shin Jiho
- Lighting Director
- Ko Han-seok
- Key grip
- Moon Ho-sik
- U crane (Russian arm)
- Lee Hak-song, Lee Sang-jo, Kim Doyoon
- Drone
- Lee Minjae
- Edit
- Kim Tae Ho (Agit)
- CGI
- Jung Hye Jeong, Lim Ye Jin (ELIOT)
- NTC
- Yeom Jiyoon (Lucid color)
- Recording
- Yoo Jae-seung (Hammer)
- Location
- Cho Kyung-jong ( GoLocation)