Your first time is the best
Summary
The advertisement is conducted with the eyes and narration of the mother’s heart that decorates the child’s first study room.
Even if the entire video goes with an emotional feeling, the child’s appearance in it should be the natural appearance in daily life without any decoration.
As such, the role of the i-model was important, and I thought that Ja-woon, the i-model who worked together once through Shirkle, was the right person, so I filmed with him. Jawoon’s natural look fits perfectly with the commercial concept
The natural eye model’s appearance was combined with emotional narration through the second half of the work to produce good results.
- Title
- Your first time is the best
- Director
- AERY LEE
- Client
- iloom
- Agency
- TBWA Korea
- Creative Director
- Lee Jihoon
- Production
- PRODUCE BY MEMORY
- E.Producer
- Kim Ki-won
- Producer
- Cho Woo Ri
- DOP
- Choi Moon-yong
- Lighting Director
- Son Seokho
- Production Design
- Oh Yujin
- Edit
- Minjungdae (Small Theater)
- CGI
- Lee Jung-cheon, Kim Hyo-min (small theater)
- NTC
- Yeom Ji-yoon (Lucid color)
- SOUND
- Kim Min-kyung (Kiss FM)
- Location
- Cho Kyung-jong (GoLocation)