“The actor plays the role of a weatherman and explains the functions of the On Air product.”
The agency’s initial concept was the actor standing in front of the weather graphic somewhere in the location wearing on-air.
In this state, we received an order to think about the visuals more
After much thought, I didn’t need anything else other than a simple set that I focused on the actor I’ve decided
While filming on the set, he boldly excluded elements other than snow, wind, and smog to express winter.
The concept of weather caster was focused on maintaining the mood of the video by replacing it only with graphics, and as a result, it was combined with the actor’s acting, resulting in good results.
- TOPTEN 2020 F/W ON Air
- AERY LEE
- Cheil Worldwide, Side Kick
- Creative director
- Lee Hyun-sung
- MAT production
- Kim Yongmin
- Lee Jong Wook
- Lighting Director
- Noh Hee-bong
- Kim Eun-hye (Editor's group)
- Yang Jeong-rim, Kwon Jeong-hyun (Studio Lennon)
- Ahn Eun-jung (Submarine9)
- Park Hansom (Bermuda)